Born on a bike in 1990, Clif Bar has forever changed the landscape of sports nutrition. The commitment to what's inside, 30 years of continuous innovation, and community are all qualities that keep Clif at the top of the game.
In this episode we talk about: Gary Erickson
* 3:00 What does the CEO of Clif Bar do for fun
* 5:00 What is Gary’s relationship with Risk?
* 6:40 What was the inspiration for starting Clif
* 10:05 “I can make a better energy bar”
* 11:45 “The decision to turn down $60 million”
* 15:20 How Clif manages to stay on top
* 19:20 What has changed over the years
* 21:00 The birth of Clif Books
* 23:55 The idea of packing blocks
* 25:30 The ideas that innovate products
* 30:25 The concept of palette fatigue
* 31:30 Mainstream sports
* 32:20 Luna Bar and Women’s Rights
* 36:35 The Epiphany Ride
* 40:00 The commitment to what’s inside the package